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The Collection

Every piece is hand-finished in the studio. Custom orders ship in 3–4 weeks.

Bundles

Hella Seattle bundle: folded tan tee, folded black tee, and natural jute tote

Hella Seattle Black or Tan Tee + Tote Bundle

The ultimate Hella Seattle set: one soft cotton tee and one sturdy natural canvas tote bag, both printed with the bold "hella black. hella melanin. hella SEATTLE." design. Choose your tee color and size.

USD 50.00

Core

Afro silhouette geometric print shirt - front

Afro Silhouette Geometric Print Shirt

Hand-painted afro silhouette on a black-and-white geometric print button-up shirt. One-of-a-kind piece featuring the silhouette on both front and back.

USD 45.00
Model wearing Hella Seattle natural tee

Hella Seattle T-Shirt

Black cotton tee with "hella black. hella melanin. hella SEATTLE." printed across the chest. Part of the Heartwear Collective core collection.

USD 25.00
Model wearing black Hella Seattle tee

Hella Seattle T-Shirt — Black

Classic black tee with white "hella black. hella melanin. hella SEATTLE." print. Soft cotton, unisex fit.

USD 25.00
Warrior Spirit Tee front on model

Warrior Spirit African Print Shirt

Premium African print short-sleeve tee with screen-printed golden fist on the front chest and "Warrior Spirit" with raised fist on the back.

USD 45.00
Black Hella Seattle hoodie with white hella black. hella melanin. hella SEATTLE text

Hella Seattle Black Hoodie

A cozy black hoodie featuring white "hella black. hella melanin. hella SEATTLE." lettering. Soft, warm, and made for repping the city.

USD 40.00
Model wearing Hella Seattle hoodie

Hella Seattle Hoodie

Heather grey pullover hoodie featuring "hella black. hella melanin. hella SEATTLE." Soft fleece interior, kangaroo pocket, and drawstring hood.

USD 40.00
Hella Seattle tote bag

Hella Seattle Tote Bag

Natural canvas tote bag with 'hella black. hella melanin. hella SEATTLE.' printed across the front. Part of the Heartwear Collective core collection.

USD 35.00
Hella Tacoma natural canvas tote bag

Hella Tacoma Tote Bag

Natural canvas tote bag with 'hella black. hella melanin. hella TACOMA.' printed across the front. Part of the Heartwear Collective core collection.

USD 35.00

Premium Pieces

Premium Hand-Painted Statement Blazer - front

Premium Hand-Painted Statement Blazer

A bold black blazer hand-painted with metallic brush strokes and empowering gold lettering. Each piece is made-to-order by the Heartwear Collective, turning classic tailoring into wearable art.

USD 110.00
Hand-Painted Floral Leather Blazer

Hand-Painted Floral Leather Blazer

A one-of-a-kind cream blazer hand-painted with vibrant sunflowers, tulips, and roses and 'Loved' written on the sleeve. Each piece is made-to-order by the Heartwear Collective, turning timeless tailoring into wearable art.

USD 125.00
Upcycled African Fabric Blazer - front

Upcycled African Fabric Blazer

A one-of-a-kind upcycled blazer crafted from vibrant African fabric featuring "Black is Beautiful" hand-painted artwork on the back and embellished brooch detail on the front. Tailored fit, celebrating heritage and individuality.

USD 65.00
Model wearing Power Within denim jacket - front

"Power Within" Hand-Painted Denim Jacket

A one-of-a-kind denim jacket featuring a gold fist patch on the front and a bold hand-painted sun-woman graphic with "I've got the POWER WITHIN" repeated across the back in red, green, and yellow.

USD 75.00

Solve the sizing gamble.

Our Custom pipeline lets you choose a signature design and have it hand-painted onto a denim canvas in your size — S through XXL.

Start a Custom Order